How to Start Guest Blogging? Just a Few Easy Steps!
👀Did you know that guest posting is one of the most effective ways to rank your website? At OutreachKart, we specialize in this area, having written so many articles. As a link building agency, we regularly create content for our clients, helping them improve their online presence.
If you are new in this field, you must have questions in your mind
How to start?
How to measure the results?
Before learning how to start guest blogging, it’s important to understand exactly what guest blogging is.
Let’s start….
What is Guest Blogging?
Guest blogging is a type of content marketing where articles are written and published on another site on behalf of a client.
It is only effective if your article is relevant to the site, as this creates both relevance and authority.
Now, let’s discuss how to start guest blogging, as many guest bloggers are unaware of the complete process. This article will provide you with an effective guide to help you become a pro.
Before diving into the guide, let’s discuss the benefits of guest blogging.
Benefits of Guest Blogging
There are several benefits to guest blogging, which we discuss below.
🏷️Increase Brand Trust: When you publish content on other sites, it increases brand awareness. People learn about your products or services through the post. Guest posting is an effective way to grow your brand.
👥Expand Users: Guest posting increases user visits to your site as it is a very effective way of link building. A website without traffic is nothing, so link-building platforms and bloggers ensure their clients’ websites receive the traffic they need. Publishing effective content on high-traffic sites helps drive visitors to your site.
🛡️Generate Authoritative Backlinks: Write and publish high-quality content and links on other sites to showcase your credibility and build authority in your field.
📈Improve SEO performance: Publishing high-quality content with relevant links will automatically improve your ranking in Google’s search engine, resulting in increased traffic to your site.
📊Referral Traffic: When you publish relevant content on other sites, you gain referral traffic as users click through to your site from those other sites.
🤝Build New Relationships: You build long-term relationships by negotiating terms with bloggers and consistently providing high-quality, relevant content. So don’t delay – become a guest blogger today! Here, we’ll provide you with pro tips to get started with guest blogging.
Let’s dive in…
How to Start Guest Blogging? A Complete Guide
Step 1: Identify the Guest Post Goals
To become a successful guest blogger, you first need to identify your guest post goals. Here are the goals you should aim to achieve:
✔️You have to increase referral traffic by creating relevant and high-authority content.
✔️You have to boost your SEO performance and the visibility of your site.
✔️You need to leverage guest blogging to increase sales by reaching a broader audience.
✔️ You should always focus on building high-quality backlinks to improve your site’s authority and SEO.
These should be your primary goals before starting guest blogging. Now, let’s move on to the second step.
Step 2: Find Guest Post Opportunities
Most guest bloggers make a common mistake: pitching to every site that looks interesting without checking if they accept guest posts. Here’s how to find guest posting opportunities effectively:
☝️First, identify sites relevant to your clients’ interests and check the site’s footer to see if they accept guest posts. Look for phrases like “Write For Us,” which indicates they are open to guest contributions.
✌Second, use paid tools like Ahrefs to analyze where your competitors get their backlinks. If a site links back to your competitor, they might also provide a backlink to you if your content is high quality.
Step 3: Explore Guest Post Sites
Once you find out the list of sites for guest posting, Make a filter for them to finalize for the guest post pitching. There are some checklists which can easily qualify the sites for better results:
☑ Domain Authority
☑ Domain Rating
☑ Spam Score
☑ Monthly Organic Traffic
☑ Site Niche
☑ Penalized by Google or Not
☑ Avoid PBN Sites
☑ Relevance and Authority
☑ Content Quality
Now that you have the checklist, it’s easy to qualify sites for guest posting. It’s time to find the best sites for your content.
Step 4: Choose Relevant Topic
After qualifying the sites, you need to choose relevant topics that are niche-specific and engaging for readers. Focus on topics that can establish your authority in your niche. Identify the best content ideas and pitch them for approval. Now, let’s dive into the next step: how to effectively reach out to guest bloggers.
Step 5: Outreach the Guest Bloggers
To get approval from publishers, you need to pitch them via email. Capture their attention by suggesting relevant topics and promising high-quality content. Craft a compelling subject line, address the subject matter effectively, negotiate the terms and clearly explain the benefits of your proposed guest post.
Step 6: Take Follow-Ups
The majority of guest bloggers are unaware that publishers ignore 30% of emails, but don’t worry. To build a long and healthy relationship, you should follow up and will definitely get a reply from them.
Step 7: Write a Content
Now it’s time to write content, which plays a crucial role in SEO. Here are some key points to keep in mind while writing:
☑ Keyword Optimization
☑ Write a compelling matter
☑ Use generic and natural anchor text
☑ Add some internal links to your publisher’s site to give a natural look
☑ Follow the guidelines of publishers
☑ Use copyright-free images
☑ Proofread your article before sending for publication
☑ Create an author bio section
☑ At the end, create a CTA to direct users to your site
Step 8: Track the Post
After publishing the article, you need to track its impact on your site. To assess the SEO performance, monitor the following:
- Referral Traffic: Check the amount of traffic coming from the guest post.
- New Visitors: Observe the increase in the number of new visitors to your site.
- Lead Generation: Measure the increase in the number of leads generated.
- Google Rankings: Track changes in your site’s ranking on Google.
By monitoring these metrics, you can evaluate the effectiveness of your guest post and its contribution to your overall SEO strategy.
Here, our process is over.
Let’s Sum It Up
In summary, guest blogging is a valuable tool for boosting your website’s visibility, increasing brand trust, and building long-term relationships. By following these steps, you can become a successful guest blogger and enjoy the benefits of increased brand awareness, more user visits, and improved SEO performance.
You question how to start guest blogging hopefully correctly answered and you get that perfectly. Are you ready to start guest blogging? Follow these steps, and you’ll be a pro in no time.
If you still have questions, feel free to comment below or contact us anytime.
FAQs
Can Anyone Become a Guest Blogger?
Of course! Anyone can become a guest blogger by simply following our process. By adhering to the steps we’ve outlined. So, why wait? Follow our guidelines and start your journey to becoming a successful guest blogger today.
What are PBN Sites?
Private Blog Network (PBN) sites often create backlinks using black hat tactics.
What is Referral Traffic?
Referral traffic refers to the portion of traffic that arrives at your site from another site without users searching for you on Google.
Does Guest Blogging Really Help in Google Ranking?
Getting a backlink via guest posting can significantly boost your Google ranking, but only if your backlink is of high quality.
What is Spam Score and What’s the Impact on the Site?
Spam Score is a metric provided by SEO tools to assess whether a site has been penalized for using spammy practices or not.
Is Paid Guest Posting Safe for SEO?
Yes, guest posting is entirely safe when conducted using white hat tactics. As long as you prioritize quality and authenticity in your guest postings, you can enjoy the benefits of this effective marketing tactic without risking your site.